The start of the call

• Introduction, Agenda, Take Control

Gather Information & Determine If It's A Fit

• Current Situation
• Future Situation
• Confirm Decision Making Process
• Acknowledge Situation Get Permission To Share The Offer

Pitching Our Product

• Pitch The Offer & Provide Evidence Of The Big Claim
• Ensure The Prospect Is Bought In

Closing: (flipping the script and stealing the frame)

• GOING FOR THE CLOSE
• COLLECTING PAYMENT

Wrapping Up The Call